New Name For YRC:
YRC Inc. is changing its name to YRC Freight to better focus attention on its freight services and give employees from the merger of Yellow Corp. and Roadway Corp. a new name to rally behind.
Click Here to read the full story behind the name change.
New Logo For Yellow and Roadway Brands:
YRC Inc., a subsidiary of YRC Worldwide Inc., today officially unveils the launch of its new brand – YRC Freight. The brand was introduced to employees in late January at a company event. In addition to the new name, a new logo, uniforms, equipment and signage will be rolled out across North America.
"We are proudly debuting our new name, YRC Freight. Moving freight is our heritage, what we do best and the key to our future. Our new name, logo and branding program publicly demonstrate the unification of a new company and culture that aligns perfectly with our strategy moving forward," said Jeff Rogers, president of YRC Freight. Click Here to read the full story.
New Mission For YRC Freight:
UPDATE!!! AS OF FEB. 16th THE CHANGE AS OUTLINED BELOW, HAS BEEN REINSTATED, AND IS SCHEDULED TO BE HEARD IN KANSAS CITY MARCH 14-15, 2012.
Network redesign concentrates on long-haul freight, reduced handling
YRC Worldwide is proposing changes to its long-haul freight network that will speed shipments and take long-haul carrier YRC out of the next-day freight market.
The change of operations, which must be approved by the Teamsters union, would be the most significant step yet in the restructuring of YRC launched last year by CEO James Welch and President Jeff Rogers.
“We’re going to have YRC focus on long-haul,” Rogers said in an interview Monday. That means eliminating the next-day Velocity network YRC launched in 2008.
With that decision, the long-haul carrier will no longer compete with sister companies in the YRC regional group for same-day or next-day freight.
“We’ve got Holland, New Penn and Reddaway, the best next-day carriers in their footprint,” Rogers said. “We’re going to let them do what they do best.”
Restructuring its long-haul network will help YRC load more freight direct to more points, reducing the potential for damage, building density and speeding shipments.
“We’re going to eliminate a lot of handling, reduce several thousand handles a day,” said Rogers. “We want to be the best two- to five-day carrier, period."
